In order to clearly and uniformly highlight the affiliation of the companies and brands under the ARDEXGROUP umbrella, each company logo will be displayed with a supplementary subline in the future.
This subline – either “an ARDEXGROUP Company” or “an ARDEXGROUP Brand” – creates a clear brand architecture and highlights the strong community within the ARDEX Group.
The example of wedi clearly shows that there are three graduated versions of the logo design, which are used depending on size:
For a display width of at least 50 mm. The subline takes up 15/30 of the total width and blends harmoniously into the logo.
For a display width of at least 25 mm. In this version, the subline is much more prominent and covers 28/30 of the total width to ensure good legibility even in smaller sizes.
For display widths of less than 25 mm, the subline is omitted completely, as legibility can no longer be reliably guaranteed.
As a general rule, the logo and subline must always be used in such a way that they are clearly legible. Depending on the logo type, size, and shape, the displays may vary in terms of fine tuning, but without compromising the uniform brand architecture.
